What few leaders seem to appreciate is that businesses, like products, have a life cycle. The business itself is something that was designed and built to fit the needs of a particular market. While the life cycle of a business design is significantly longer than that of a product, it is an inescapable cycle nonetheless. But, how many leaders have a department dedicated to improving the design of their business or creating a new one?
The business design encompasses the products offered, the customers & markets served, sales and marketing methods, distribution systems, and even the vision, mission and core values. It makes it implausible to create a department that could effectively manage the life cycle of a business as it plays out over decades.
The solution is bold, but effective: Evolve Your Employees.
Download the article for some examples of how to do just that: